To improve that, you need to understand the intent behind why someone visited your page and the match between the ad copy and the landing page. 6) CPC cost Pay-per-click (CPC) is a pay-per-click purchasing model that pays each time an ad is clicked. A high CPC may indicate that your ad isn't optimized enough for your target audience, depending on the ad platform you're using. 7)
Click-through rate Click-through ghost mannequin effect service rate (CTR) measures the number of times your ad is clicked and the number of impressions your ad receives. This will help you analyze how well your ad copy is targeted. Low CTR means you need to better understand your target audience and fully test different headlines, copies, images, and even different offers.
Get free marketing consultation What results do they promise? If you're in an industry with low barriers to entry, you inevitably have to deal with people who claim to know what they're doing, but don't really know. Marketing is one of those industries. There are many marketing agencies and freelance internet marketers who promise their clients the world just to close a deal, but lack the staff and skills to provide.