Hiding text from users and only showing it to search engines is an old spamming technique. Today, there are Google-approved ways to hide content. More than ever, there are valid reasons to hide content in a way that meets Google's guidelines. The SEO benefit can translate into Banner Design better user engagement, increased popularity, and more page crawling. What is hidden text? Hidden text has been widely considered a spam technique since the early days of search engines. Search engines at the time relied on simple text matching algorithms. Thus, a site can Banner Design publish content for a site visitor and hidden text for search engines. Hidden text for search engines was designed for ranking purposes - it sometimes consisted of repeated keywords. And it allowed spammers to create lengthy essays for search engines.
Consumers, on the other hand, received a Banner Design conversion-optimized web page that would not normally rank in search engines. The goal is to show users content that encourages them to click on an affiliate link and buy something. Advertising Continue reading below The other purpose of the tactic was to show search engine content designed to help the Banner Design web page rank better. Now there is an ethical way to hide text and image content . And it's important to understand how to do this for mobile web layouts. Outdated and spammy text has been hidden There are many ways to hide text. A common way was to use a white font color on a white background and then place that font at the bottom of a webpage. Some spammers have also created web pages that Banner Design position content to the far right, off the screen. This made the content invisible to site visitors who would need to scroll right to see it.