Table of SEO Success Factors has been updated, with its fourth edition now available. He sees factors related to mobile, direct responses, and site speed gaining in importance. Search history factors have decreased. Factors related to site identity and personal Shadow Making social sharing have been removed entirely. Below is an additional explanation of the changes, as well as a reintroduction of the table, for those new to it. For those who just want to download the latest board, scroll down to the end. The purpose and philosophy of the table Our goal with the Periodic Table Shadow Making of SEO Success Factors is to help publishers focus on the fundamentals needed to be successful with search engine optimization. To do this, the table does not attempt to list Google's top 200 ranking factors (most of which are not publicly known) or detail the search engine's 10,000 sub-factors.
This year's survey saw that drop fall to 1.8, giving us yet another reason to think weight loss was in order. Ph: History - Someone's personal search history also seemed to us to be a factor that has lost importance. That's why we changed it from +3 to +2. Survey Shadow Making respondents rated it at 1.7, giving us further reassurance that the decrease was warranted. Factors that were dropped: site identity and personal social sharing Ti: Identity - We debated extensively about Shadow Making removing site identity as a factor in 2015 because Google ended support for Google Authorship, which was the primary way identity seemed to have an impact. However, respondents then gave it an average rating of 1.6. Google also suggested that paternity was still being determined by other means. Since then, Google has completely renounced authorship. This year's survey also saw its rate drop slightly to 1.5 on average.
AMP didn't even exist when our SEO table was last Shadow Making updated in 2015. With so much focus on speed, it made sense to increase the weight of this factor from +1 to +2. Respondents gave him an average weight of 2.6, but we decided to be conservative with our increase. Ca: Direct Answers - Google and Bing are showing more and more direct answers Shadow Making that are pulled from web pages above the regular listings, what Google calls snippets. Some publishers worry that this is harmful because if an actual answer is displayed, why would people bother to click through to the source page.