We can define social media marketing as the different strategies we use to promote a company or a brand in blogs and other online Image Masking media , forums, content aggregators, social networks such as Facebook or Instagram and any other similar channel that may arise in the future. More than in the specific channels or media, I like to define social marketing in terms of direct interaction with the consumer . It is about abandoning the vertical communication of the brand to users and establishing a one-to-one dialogue with them, through the platforms that they themselves use to Image Masking communicate with their contacts. The basics of a social media marketing plan For our social marketing to make sense, it must be part of a coherent digital strategy that responds to the situation and the objectives of the company.
Therefore, the first step should always be to sit down and develop this plan. At Cyberclick we like to organize the process of Image Masking creating a social media marketing plan into these ten elements: The environment. Before starting the strategy, we must thoroughly analyze what the market we are in is like and the characteristics of the competition. The audience . Segmentation is the fundamental principle of any sales strategy, and social media marketing allows us to fine-tune a lot with the target we are targeting. Creating a buyer person is essential to not miss the Image Masking shot. The goals . What do we want to achieve? The objectives of the digital marketing plan must always respond to the global needs of the business. The Strategy .
The strategy provides us with a foundation on which to base our plan, since it is the global vision of the actions. But we will always have to cover it with a creativity that can carry our message far. sales. Converting more is one of Image Masking the star challenges of social marketing plans. To do this, you will have to define the steps for the visitor to become a customer (and make it as easy as possible, of course). Loyalty . Who has a loyal customer, has a treasure. Therefore, your social media marketing plan should not only include strategies to get customers, but also to make them stay Image Masking with you for a long time. The budget . One of the issues that gives more headaches and to which we must pay close attention. It must be distributed judiciously between different channels, always thinking about where we are going to achieve the most impact among our audience.