Jul 28, 2022
In Wellness Forum
All companies today have a profile in any of the innumerable social networks that exist, but, despite this, on many occasions the results are not noticeable, the community of followers is not increased and, moreover, each time you have less interaction with them. This is usually linked to the budget allocated to this type of corporate communication decreases with the passing of the weeks. Index of contents The strategy in social networks is essential and must have planning from the first moment. At the beginning, it is thought that the best thing is to post a lot of content in a row, commenting on the work well done in the company and what the star products are. But, first of all, one thing must be taken into account that is very clear: social networks are going to act as a means of recommendation and not as one of direct sales. The strategy in Social Networks To correctly develop a social network strategy, you must first set the objectives based on the rules of social networks. that is, seek the recommendations of third parties and, little by little, become part of the consumer's life. The first step is to know the network in which one is moving and its users. Next, branding is the fundamental pillar to build a successful brand, this does not guarantee a purchase by users, but it can have a positive effect when comparing similar products and services. Then, the movements to follow must be planned. Steps to develop a successful Social Media strategy Definition of the target audience A fundamental step is to be clear about the profile of the public number list you want to reach, because, if you are not having interactions or any type of activity, it means that nobody is reading the publications. The best way to beat the competition is to differentiate yourself from others, so it is advisable to choose a specific niche and focus on content that is relevant and tailored to this audience. For this, the current customer base must be studied and try to create demographic characters based on the needs, analyzing if you want to maintain this customer base or if you aspire to a different one. Social networks have tools that help us understand this audience, whether through Facebook Insights, Twitter Analytics, Instagram Analytics, LinkedIn Analytics... In this way, in addition, Definition of objectives We must always keep in mind that the objective of social networks is not to sell, but to advertise and thus reach more people, build a brand image. That is why it is important to send a message that connects with the public and generates trust. Some of these objectives may be: generate brand awareness; developing relationships with influencers, bloggers and the press; offer excellent customer service; drive traffic to a website; increase subscribers in email; drive conversions; increase time on page or change the perception of the brand. Definition of metrics These are very specific to each social network and are usually summarized in the number of posts per week, the number of followers you have, the likes received... Currently, almost all social networks have their own analytics tool that helps us to obtain and understand these metrics, as we have seen in previous points. Content planning and publishing The gap between the amount of content created and the amount of content actually consumed on social media is widening rapidly, making it increasingly important to generate quality content over quantity. By creating valuable content through social channels.